Online Marketing

Although having a website nowadays is a ‘must have’ to promote your business online, creating and launching a website is just the first step. Below are four of the most common online marketing techniques used with the launch of a website. We can help you with all four of these online marketing strategies .business, creating and launching a website is just the first step. Below are four of the most common online marketing techniques used with the launch of a website. We can help you with all four of these online marketing strategies .

  • Search Engine Optimisation (SEO)
  • E-mail marketing
  • social media marketing
  • Pay per click (PPC)

E-mail marketing can be a very efficient form of marketing for your business and can be used to gain new customers, increase brand awareness and is an excellent tool for building customer loyalty. E-mail marketing allows you to quickly reach your target market without the high production costs of print material television or radio.

It can also be monitored to gain a better understanding of what potential customers are reading and acting on in your marketing material.Another advantage of e-mail marketing is that potential customers can ‘sign up’ for an e-mail newsletter from your website. This means they are ‘opting in’ to getting information from you as opposed to unsolicited material such as brochures or pamphlets in a letterbox.

Some customers may not be ready to buy just at that moment but are still interested in what you have to offer and like to keep track of any deals or promotions you may have in the future. These e-mail newsletters are ideal for this and also have great potential to be shared among friends if your promotions have great deals.

We use a third-party e-mail service (MailChimp) for our campaigns and we think you should to! Using a third-party e-mail service like MailChimp will ensure you have a higher delivery rate of your emails so they don’t just get thrown in the spam box. It has a great user interface, you can manage subscribers, set up auto responders and create amazing e-mail templates. The best thing about MailChimp however is that it’s free for the first couple of thousand subscribers you have and then scales accordingly as your business and e-mail lists grow.

Online marketing 

Online marketing refers to the techniques used to take your business online. This differs from traditional methods such as print, television or radio in that these methods use the power of the Internet in specific ways. This is not to say that traditional methods do not work and in some cases, and depending on your demographic or location may still be the most effective means of communicating with customers.

It’s a fact however that having a website is critical for modern business success. Even if you promote your business on television and radio or Yellow Pages, a customers next stop will generally be to see if you have a website they can have a look at. Customers like to see that you are credible, they like to see more information about your business than a 15 second commercial might have given them and they would like to try get some insight into the people they are dealing with i.e. you the business owner.

Get in touch to start your new Online Marketing project today!